THE MOUNTAIN IS OUT
Introducing "Finney", a type family that captures the beautifully industrial nature of metropolitan Pacific Northwestern cities. Finney is versatile, elegant, and functional—making it perfect for setting paragraphs or headlines.
Designed by three Pacific Northwesterns, Finney’s robust—yet gracious—nature is able to withstand harsh winters and shine in the spring. Its wide stance spans sounds, its sharp cuts carved from stone, its variety of weights adapting to any season.The designers, Burke, Dustin, and Peyton (AKA 247 Type), chose to explore how this shared homeland could be visualized typographically. They began with hand lettering, inspired from local found typography, ecologic references, and the memory of growing up here—in the woods and the city, on the ocean and in the mountains.
As a variable font, Finney can shift weight just like the PNW’s weather. It’s ideal for short paragraphs, sturdy emphasis, or strong headlines.
About Finney
CONTEXT
a variable weight typeface
winter 2023 — 20 weeks
winter 2023 — 20 weeks
247 TYPE TEAM
Peyton M. Todd
Burke E. Smithers
Burke E. Smithers
DESIGN GOAL
explore the graceful, industrial, and scholarly nature of the urban Pacific Northwest settings through a typeface.
ACCOLADES
ADC Bronze Cube in Typography (via Typefaces / Font Systems)
TDC Certificate of Excellence in Type Design / Type Family
Published in TDC Best of Type & Typography Annual
Displayed in TDC Global Exhibitions
TDC Certificate of Excellence in Type Design / Type Family
Published in TDC Best of Type & Typography Annual
Displayed in TDC Global Exhibitions