inspiring adventure through beautifully wild moments

ROAM — branding & interface

keep roaming . . .
Roam helps travelers detach from the ordinary and aspire to travel again. We help users find inspiration by presenting them in a way that completely uproots everything they believe about inspiration/project finding apps. We move through spaces filled with sensory items each ready to spark a new adventure.
Roam is the brain child of three Visual Communication Design students at the UW. We'd like to give credit to a few guest speakers in our interface class who represent the highest of professional achievement at leading tech companies. Your passion for user experience as well as your ability to forecast the future has guided us down a path we never saw coming.
the details
CONTEXT
Collaborative Course Project
Winter 2021 — 8 Weeks
Client
Andrew Allen (Co-Founder @ Fifty-Three // Head of Product & Design @ WeChat)
Alex Chang (Staff UX Designer @ Google)
DES371 — Interface I
TEAM
Vera Drapers — Visual Communication Design
Edith Freeman — Visual Communication Design
Tools
Figma, Protopie, AfterEffects, Premiere Pro, Google Suite
+ guest mentorship from Cam Campbell (Principal Design Strategist @ Amazon) and Greg Lutze (Co-Founder / Chief Experience Officer @ VSCO)
how might we help national park go-ers find serendipitous and sensory moments to inspire their next park trip?
defined problem space
thru the senses
Our explore page moves in z-space enhancing the sensory experience of each moment. As you move through the space not only do imagery and videos get closer and larger, but sounds feel closer and surround you. When you enter a moment the imagery is large and fills the screen. You are able to fit the image as well as learn more about where it came from.  
searching for serendipity
We suggest you search for anything and everything. We push this idea of finding a vibe — whether that's through an emotion, sensation, or color. Our application  doesn't limit you but forcing  you to find the precise words for how you feel. Each moment is auto tagged and built upon so inspiration can appear anywhere.
full circle
As we found in our journey map that hardest part about travel is finding the energy and inspiration to go back out again once it's over. You are able to share your own moments from your own trips that will eventually inspire others. Once posted you join the larger plot of sharing and discovering beautifully wild moments. 
beautifully wild moments
keep roaming
mental model
our revolutionary home screen came with a unique mental model. Our home/explore page puts users in a three-dimensional space where content passes them by. Photos get larger and clearer the "closer" you are to them. Sounds pass from ear to ear and right by you as you traverse. This unique way of presenting posts was directed by our need to honor the senses in our posts. 
Additional screens slide up from the bottom and built on top of each other. We liken this interaction to a backpack/wallet of items as well as a journey where pages stack on top of each other as you progress.
visual language
Our brand language is driven and inspired by National Geographic as well as the Parks book by Brian Kelley. We were quite inspired by our home page as well. This experimental and unique take on a home page drove us to find more future forward type as well as keep our colors real simple. 
design system
As said in our research our goal was to honor the content. We keep our design system extremely clean and simple. We believe that less is more and by abiding to this our user will get inspired quick and will want to get our even quicker.
For those who are seeking new global experiences, ROAM inspires adventurers to view and share small sensory moments that cultivate a visceral, yet virtual immersion into new places to explore.
Value Proposition Statement
ideation
We thoroughly discussed the journey one would take from planning to remembering a national park visit. We honed in on the problem of both ends of that process. The middle of the journey — actually packing and going to the park — was straightforward and over saturated with help and resources. But linking the end of your visit to the start of your next was not. This is where we found our problem area — inspiring you next trip. 
We explored three different concepts — a dating style app, a map-based app, and a filter on filter on filter app. 
narrowing
After recieiving feedback and user testing our three initial concepts we found a viable way to take the best parts of each and create a new niche social media platform. This platform focuses on honoring sensory content rather than intellectual content (aka less reading more looking and hearing).  We found that the best way to inspire travelers and sell designations was by getting users as close to the experience as possible. 
user testing
after rapidly prototyping this concept we took it back to our users they gave us useful insight that direct adjustments to the app and necessary additional features. We learned a lot about navigation and how to revolutionize that with our unique mental model. We also learned quite bit about how people would actually use our app — more videos, less audio, and more social exchange.
a charcuterie for you!
Thank you so much Vera and Edith, y'all rock. It was so pleasant and easy to work with you on this project despite the difficulties of zoom university. Glad we were able to keep each other on track and sometimes even ahead of schedule. So proud we stuck to our gut and made wise design decisions here and there. Thanks to Alex, Andrew, and Tim for leading a great class. Can't wait to grow as a interface designer!

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