brand identity

SAASHA, Student-Athletes Against Sexual Harassment and Assault, is an organization dedicated to ending sexual assault and harassment in and out of collegiate athletics. The organization was founded by a group of rowers at the University of Washington in 2017. The mission of the group is to promote a culture of healthy relationships free of sexual violence by driving cultural change through the leadership of  student-athletes. SAASHA's logo prior to my recruitment was decidedly too harsh and closed off to SAASHA's message. As a team we decided that SAASHA needed to appeal a spectrum of diverse people. We also wanted something that targeted our age-group of pre-teenagers to young adults. This is what I came up, and what our team approved: