SAASHA, Student-Athletes Against Sexual Harassment and Assault, is an organization dedicated to ending sexual assault and harassment in and out of collegiate athletics. The organization was founded by a group of rowers at the University of Washington in 2017. The mission of the group is to promote a culture of healthy relationships free of sexual violence by driving cultural change through the leadership of student-athletes.
SAASHA's logo prior to my recruitment was decidedly too harsh and exclusive to portray SAASHA's message. As a team we decided that SAASHA needed to appeal a spectrum of diverse people. We also wanted something that targeted our age-group of pre-teenagers to young adults.
The project was a top to bottom updating of the brand that included deliverables such as stickers, flyers, ongoing social media content and a brand new website.
To learn more about SAASHA and our mission visit saasha.org, email email@example.com, or follow @saasha_uw.
Alongside: Henry Prosser
Support & Encouragement: Katelyn Costanza (P), Marlee Blue (VP), Max Rennie, Marley Avritt, Meg Rutherford
During: September -November 2018
Deliverables: brand identity, print materials, t-shirts, website, social media assets, stickers & buttons