Sip Sum is a local refreshment vendor. They sell all sorts of samalamig (filipino drinks) and snacks, bringing the distinct flavours of the Philippines to the pacific northwest. Their cart can be found parked at favorite Seattle summer spots: like Lake Union Park, Gas Works, Alkai Beach, and Bellevue Downtown Park.
Sip Sum is full, fruity and friendly, and that reflects in the brands endless curves and bright colors. We built a brand that bridges the divide between traditional Filipino street vendors and the evergreen trees and sunny summers of Seattle.
Client: Judy Pangilinan
During: July - August 2018
Deliverables: brand identity, website, menu board, print materials